1. Update Your SEO – Make sure your hot keyword terms are integrated into your website and the pages that are relevant to these keyword terms are optimized to their full potential
2. Content Updates/Additions – Now would be a good time to update any content that needs refreshing. Search engines like refreshed content and this can give your site a boost in search engine rankings. Make sure all your contact info is correct.
3. Fix Website Glitches – Make sure all of your website pages are completely consistent from page to page – Even if something so small as an image shifts a bit on certain pages, this can have a negative sub-conscious impact on visitors to your website. Every page should flow seamlessly and layout should be identical and without errors to promote professionalism.
4. Check for Broken Links – Make sure all linkage is up to date and pointed to the correct locations. Chances are you will lose a website visitor if they click on a link and get “Page Cannot be Found”.
5. Fix functionality that may be hindering search engine optimization. If you are running frames, you may want to convert your site over to standard html pages….frames do not work well with search engines. If you are running a website that is dynamically-driven, make sure to have an xml feed set up for the search engines to visit these pages since it is possible the search engines cannot find them otherwise.
All of these updates will help promote your website in the search engines and I would recommend implementing these changes within the next week or so to benefit from it over the holidays. If you have any questions, please feel free to visit our website at www.shadomedia.com
