A very common question from potential clients of mine is “What do you think about a flash website and should I build my entire site in flash?”
As their search engine optimization consultant, I immediately respond with “No”. Flash definitely has its benefits (animation, interactive, etc), but a major drawback is the lack of ability for search engines to crawl content in flash and index a flash site in search engines.
I could go on for hours about this, but in a nutshell, our preferred method for building a website utilizing flash is a hybrid approach. The main shell of the website itself is HTML, with flash embedded and integrated into the design of the page. This way we are able to present your valuable content via standard html and the search engines can easily crawl and index this information.
A fully animated flash website might be visually appealing, but what’s the point if no one interested in the products or services you have to offer can find your site.
Your Bay Area SEO Consultant,
Shad
