Localize your Search Engine Optimization
Search engine optimizing your website with localization in mind is the key to a successful website for businesses that target a specific region (such as San Francisco, Bay Area, etc).
For businesses that target a specific region, it can be a frustrating to have a company website that is effective at generating quality leads from that region.
By localizing your search engine optimization, you can:
-
Improve the quality of keyword terms that link to your site. Geo-targeted (localized) search results tend to be more specific and thus, have a higher rate of conversion to a lead or sale.
-
Improve your website position on localized search engine results. Since competition for keyword terms is stronger than ever, it is not enough to target a general keyword term with the average business website as the chances for success are very low. By targeting a specific region with search optimization, your website has a far greater chance of moving toward the top of search results since there is much less competition than with general keyword terms.
-
Improve the quality and/or quantity of leads coming in from your website. As mentioned in #1, more specific keyword terms yield more specifc search results. The chances that traffic coming into your website from these specific terms is looking for what you have to offer increases significantly.
If you would like Shadomedia to take a look at your business website, feel free to visit our corporate website (www.shadomedia.com) or just send us an email at info@shadomedia.com
Until we blog again….
Shad-o
